Conversation intelligence from Attention · linked to opportunities & accounts
Attention
Recent conversations
Date
Conversation
Account / customer
Rep
Stage
Duration
CRM
Open opportunities · deal health from Attention conversations
Opportunity
Account
Stage
ARR
Close
Health
Calls
Click any deal for the full breakdown — health score, summary, confidence dimensions, risk reasons, recommended actions, MEDDPICC & activity timeline. No AI credits used.
Sales Forecast
Projected pipeline & bookings from current open pipeline and historical flow rates · respects the active filters above
Model assumptions
Defaults are derived from your data and shown as placeholders. Override any field to run a what-if scenario.
Current open pipeline
—
live, filtered
Weighted pipeline
—
open ARR × stage probability
Avg pipeline created / mo
—
historical run-rate
Win rate used
—
historical
Projected bookings
—
over horizon
Bookings outlook · over horizon
Worst / Commit / Best = how much we'll likely close if our win rate comes in low, expected, or high. The bar below shows how much is from deals we already have vs. deals we still need to create.
Worst
—
Commit
—
Best
—
Where bookings come from
From existing pipeline —From new pipeline —
Projected bookings & pipeline
Green bars: bookings (won ARR) per month · Blue line: end-of-month open pipeline · Light bars: new pipeline created
Month-by-month projection
Month
New pipeline
Won · existing
Won · new
Lost
Ending pipeline
Cumulative bookings
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How it works: Each month, open pipeline grows by the historical creation rate (compounded by the growth assumption). A share equal to ~30.4 ÷ avg-cycle-days of the pipeline reaches a decision; bookings = decisions × win rate, the rest is lost. Pipeline carries forward. Figures are directional projections, not commitments.
📣 Marketing — Rhythm of the Business
HubSpot + Salesforceconnecting…
The journey from form fill to closed won — conversion rates between each step, and progress to goal. Opportunity stages count marketing-attributed deals only (Deal Attribute = Marketing).
Rhythm of the Business
🟢 on target🟠 needs attention🔴 at risk· vs previous period
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Weekly trend — Form fills
Click a bar to see the form fills behind it
Pipeline created from Marketing
Click a bar to see the deals behind it
Form Fills — the real story
Not every form fill is a lead. Here's what they actually are.
Pipeline created vs open pipeline ARR · last 3 months
Created ARROpen pipeline ARR
Pipeline Waterfall
Opening + created − won − lost = closing open pipeline
PipelineCreatedWonLost
Cohort Retention
% of each creation-month cohort's ARR still open over time
Avg days per stage
Where deals spend the most time
Click any bar to see stage details and filter the table below
Stage velocity
Deal count, ARR concentration and avg age per stage
ⓘ Benchmark disclaimer — Industry benchmarks are based on B2B SaaS/Cybersecurity deals with ACV $100K+. Use benchmarks as directional guidance, not absolute targets. “Age” reflects days since opportunity was created in Salesforce.
I've read every deal. Ask me anything.
Heartbeat AIAsk about your revenue data
👋 Hi! I can answer questions about your pipeline, reps, deals, BDR activity and more.
• "Who has the most pipeline?"
• "What's in Negotiation stage?"
• "Show critical deals over 90 days"
