Netenrich ❤️ Heartbeat Dashboard

⚠️ Salesforce session expired

🏠 Overview

🌐 Website & Campaigns

📥 Inbound

📤 Outbound

📅 Meetings & Conversion

💰 Sales & Pipeline

👥 Rep Performance

📊 Weekly Report

🥊 Pipeline Health

REACH

1,461

Page views

INTENT

Bombora

HOT

High intent

ENGAGED

Opens/clicks

EMAILS

Outreach

MEETINGS

Completed

PIPELINE

Open opps

WON ARR

Closed won

LOST ARR

Closed lost

Snapshot · April 2026

Page views HS

1,461

12 landing pages

Form fills HS

3.4% CVR

Intent accounts SF

Bombora surges

Engaged accounts SF

Opens & clicks

Emails sent SF

Apr 2026

Meetings done SF

Occurred

Open pipeline SF

All stages

Won ARR · Apr SF

Close date = Apr

Key insights

Web traffic overview HubSpot live ⓘ HubSpot tracks campaign sessions & new contacts by source. For full page views & bounce rate, connect Google Analytics.

ⓘ What these numbers mean
Session = one visit to a HubSpot campaign landing page (same person visiting twice = 2 sessions). Does not include your full website traffic — only pages tagged to a campaign in HubSpot.
Influenced contacts = existing contacts already in your database who had any interaction (email open, page visit, form fill) with a campaign during the period. High numbers do not mean new leads — they mean existing contacts engaged with content.

Form fills

Apr 2026

MQL

Goal: 10 · 10% to goal

Campaign sessions

407

Visits to campaign pages

Influenced contacts

7,932

Existing DB · engaged w/ content

New contacts

2,038

Apr 2026 total

Sessions trend — week vs month vs prior month

Campaign landing page sessions · HubSpot

Period	Sessions	New contacts	Form fills	Influenced	Trend
This week Apr 28 – May 6	66	667	0	35	▼ -60%
Apr 2026 Apr 1–30	407	2,038	50	7,932	▲ New
Mar 2026 Mar 1–31	0	—	—	0	No campaigns

ⓘ Sessions dropped this week vs April monthly avg because Google Next event ended Apr 20. Campaigns are now in sustain mode.

Where did visitors come from?

New contacts by original traffic source · Apr 2026 · 2,038 total

Offline / Events / Sync

1,79388%

Direct traffic

53026%

Organic search

22811%

Referrals / Social / Paid / Other

40820%

Email marketing

322%

ⓘ 88% offline = Salesforce synced contacts, not organic web visitors. True web traffic = direct (530) + organic (228) + referrals (408) = ~1,166 real web contacts.

Campaign performance HubSpot live

Campaign	Apr sessions	This week	Form fills	CVR	Influenced	Status
FY2027-Q1 · Google Next Happy Hour · Putts & Pints · Cloud Next sessions	239	21	50	3.4%	28	Sustain
FY2027-Q1 · ASO in 30 Days Agentic SOC content · Google SecOps microsite	87	2	0	—	7,894	High influence
FY2027-Q1 · Google Microsite Netenrich + Google SecOps microsite	75	39	0	—	8	Active
FY2027 · GCP Marketplace Google Cloud Marketplace listing	6	4	0	—	2	Low

Form fills — full story HubSpot live

Total fills

→

MQL

Goal

MQL rate

10% to goal

MQL goal progressGoal: 10 · Actual: 1

0← 1 MQL · 10% to goal10

CategoryFills%

Non-ICP / Disqualified

Personal emails, non-enterprise, test submissions

56%

Company — Contact Us

BoFU Contact-Us-Form — enterprise domain, under review

16%

Event registrations

Google Next Happy Hour · Vanguard Circle · Putts & Pints

16%

Content downloads

CISO Playbooks · Mastering SecOps · Case Study guides

12%

Partner deal registration

Partner portal — not a direct MQL source

MQL — Handoff to Sales

Qualified, enterprise ICP, passed to sales

Other (unsubscribe / support)

Unsubscribe forms · support tickets

By form & campaign

Form / Campaign	Fills	Type	Action needed
Contact Us — netenrich.com BoFU LeadGen · direct / organic / paid	19	Mixed ICP	Add ICP qualifier questions to form
Google Next Happy Hour Event registration · FY2026-Q2	8	Event	Post-event nurture sequence needed
CISO Playbooks (×2) · Mastering SecOps Content downloads · organic search	6	Download	Add lead scoring — CISO title = high ICP
Vanguard Circle (Atlanta + Chicago) CXO event series · direct traffic	4	Event	High ICP — manually qualify & route
Partner Deal Registration Partner portal · referral	4	Partner	Route to partner mgmt, not MQL count
Other (trial, unsubscribe, support)	9	Noise	Exclude from MQL funnel reporting

• 56% non-ICP — biggest lever is form qualification, not fill volume
• Event forms (14 fills) not tracked as MQL pipeline — Vanguard Circle attendees are likely high ICP CXOs
• CISO Playbook downloads have no scoring — these are MoFU and highly relevant to ICP
• To hit 10 MQL/month: either add ICP screener to Contact Us form, or score event + download fills

Landing pages — top 20 by views

Page views & fills by page

Apr 2026 · click bar to see details

Most popular content download

Highest converting content · Apr 2026

🏆 Google Next Happy Hour 27 fills

FY2026-google-cloud-next · CVR 16.4%

CISO Playbook: Alert Fatigue to Proactive3 fills

Mastering SecOps: CISO Playbook 20253 fills

BoFU highest intent — needs ICP qualifier

ⓘ Avg time on page: HubSpot does not track time-on-page. Connect Google Analytics for dwell time, bounce rate and scroll depth.

Form fill conversion by page

Account signals Salesforce live

🔥 Intent AccountsBombora

MDR/SIEM surge accounts

Click to see all →

⚡ High IntentHot leads

Last week · primary leads

Click to see all →

📧 Engaged AccountsOutreach

Email opens & clicks

Click to see all →

Bombora intent analysis Salesforce live Native Bombora integration · fields pulled directly from Lead/Account objects

What topics are they surging on?

Bombora topic clusters · live from Salesforce

Conversion metrics — intent accounts

Do accounts with Bombora intent convert to pipeline?

Intent accounts detail

All accounts with active Bombora surge · Salesforce live

Account / Company	Topic count	Avg surge score	Weekly delta	Open opp?	Owner	Action
Loading Bombora intent data from Salesforce...

Lead sources HubSpot live

New contacts by source · Apr 2026

2,038 total

Offline / Events

1,79388%

Direct / Inbound

53026%

Organic search

22811%

Referrals / Social / Paid

40820%

Email marketing

322%

Top accounts: TD Bank · Palo Alto Networks · Ford Motor · KPMG · General Mills · SAP · Samsung · Nubank · Viasat · Dycom

Intent → Pipeline conversion

Do intent accounts become opportunities?

Outreach activity Salesforce live

Emails sent

Apr 2026

Unique accounts

Touched

Engagement rate

—

Opens + clicks

Active sequences

—

Outreach

Email activity log

—

Account	Contact	Subject	Rep	Date
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Meeting metrics Salesforce live

Meetings booked

Scheduled

Meetings completed

Occurred

Meet → Opp rate

—

Conversion

Avg days to opp

—

Meeting → pipeline

Full conversion funnel

Campaign → Revenue journey

HS HubSpot · SF Salesforce live

Meetings by rep

Pipeline overview Salesforce live

Open opportunities

Click to explore

Total pipeline ARR

All open stages

Won ARR · Apr 2026

Close date = Apr

Lost ARR · Apr 2026

Close date = Apr

Pipeline by stage

Created pipeline · Apr 2026

New pipeline created

Deals added from April 2026

Weekly trend

Sessions & fills

All opportunities

—

#	Opportunity	Account	Stage	Journey	ARR	Owner	Close date	Prob
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Rep leaderboard Salesforce live

#	Rep	Open opps	Pipeline ARR	Won ARR · Apr	Lost ARR · Apr	Meetings done	Avg deal
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Pipeline by rep

Weekly Heartbeat

Week of Apr 27 – May 3, 2026

Region: US Data: HubSpot Salesforce

New Opportunities & Pipeline — Marketing Attribution

HubSpot + SF

Last Week Highlights

✋ Hand Raisers

⚡ New Highly Engaged Accounts

📧 Marketing Engaged Accounts

📈 New Opportunities Created

🔥 High Intent Accounts (MDR & SIEM)

—

Pipeline ARR

New opps

New Hand Raisers Weekly Trend

Weekly High Intent Leads Trend

Weekly Pipeline Created Trend

New Opportunities & Pipeline — BDR Attribution

Salesforce live

Last Week Highlights

Meetings from Hand Raisers

Meetings from Highly Engaged

Meetings from Outbound Leads

Opportunities Created

—

Pipeline ARR

New opps

Weekly Hand Raiser Meetings Trend

Weekly Outbound Meetings Trend

Weekly Pipeline Created Trend

Pipeline Advancements & Wins

Salesforce live

Wins #

—

Won ARR

—

Lost ARR

—

Pipeline by stage

Wins this week

New opps created

Stage 1 Deals Weekly Trend

Stage 2 Deals Weekly Trend

Stage 3 (Negotiation) Trend

HubSpot Campaign Performance — This Week

HubSpot live

Sessions

1,461

Page views

Form fills

661

New contacts

Influenced

Campaign breakdown loading...

Campaign	Sessions	Fills	Influenced
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📝 Report links
Opps Created - BDR High Intent Accounts Engaged Accounts MDR & SIEM Intent